Tag: marketing
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Is authenticity overrated?
“If you go to see Hamilton on Broadway when it reopens, you’re certainly hoping for no one in the cast to be authentic, you want everyone in the cast to give their best possible performance.” Seth Godin I recently heard Seth Godin challenging the popular idea of “being authentic”. Seth’s statement got me thinking as…
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Release the non-essential
It’s not the daily increase, but the decrease. Hack away at the unessential.” BRUCE LEE Western society generally promotes the idea of accumulating more. Advertising and marketing messages bombard us. The common thought seems to be earn more and spend more. It’s all about visual cues of “success” through a bigger house, a nicer car…